Who am I?
Mike Horsten

Mike Horsten is the CEO of Texsmart.  He and his team support Sales and Business Development, Channel Marketing and Management support in Europe, Middle East & Africa in the technology and FMCG industries.  

Based in Lelystad, The Netherlands, he started ZEMT Consultancy in 1995 because of the need to promote sustainability and the transfer of entrepreneurial knowledge in the industry.  As a subject matter expert in digital print, he has been able to realize change management for corporate leaders around the world with their strategic and decision making processes. Consulting, strategic advising and supporting and growing international sales teams are just few of the strengths.

Mike has over 35 years of profound business management experience in the digital print (paper and textiles), RIP software, travel (aviation) and industrial/commercial industries.   
During the role, Mike also worked as the Business Manager for HP Inc.’s EMEA Large Format Graphics Production Division responsible for the HP Latex and HP Stitch Textile product lines. Mike joined HP from Mimaki Europe B.V. in 2017, where he held various executive positions including GM Marketing EMEA.   Since 2021 Mike is the head of Textiles and Interior decoration at Agfa NV in Belgium.

Mike studied Mass Communications at Emerson College in Boston is dutch national with an international flare.